Vicerrectoría de Normatividad Académica 


  Academic Programs
LMC B.A. Marketing and Communication (Spanish)
LMC B.A. Marketing and Communication
Program and Learning Outcomes
Campus that Offer this Program
Curriculum Map
Graduate Requirements
B.A. Marketing and Communication
( Edition 2011 )
Discipline view
Begin Fall 2011
To consult previous plan.

Show Prerequisites  |  Show Equivalences
Remedial Semester 
Code CLU
H1001Remedial English I508
H1002Remedial English II508
H1003Remedial English III508
H1004Remedial English IV508
H1005Remedial English V508
H1015Spanish Composition508
MA1001Introduction to Mathematics6016
TC1001Introduction to Computer Science308
First Semester 
Code CLU
AD1005Management and Business Model Innovation (Course with project)308
CF1008Financial Information for Decision Making308
D1021Business Law308
H1016Foreign Language508
MA1016Mathematics I308
MT1005Introduction to Marketing and Communication Academic Program304
TI1012Business Information Technology308
Second Semester 
Code CLU
CF1009Cost and Price Management (Course with project)308
D1022Business Law and Intellectual Property308
DL1002Design Fundamentals I (Course with project)408
EC1008Enterprise Economics308
H1040Analysis and Verbal Expression508
MA1018Mathematics II308
Third Semester 
Code CLU
AV1004Audiovisual Language and Narrative308
CC1012Psychology and Multicultural Environment Leadership308
CF1011Managerial Accounting308
H1018Ethics, Self and Society308
MT1003Marketing and Creativity (Course with project)308
NI1001Enterprise, Culture and Business in The World (Course with project)308
Fourth Semester 
Code CLU
AV1000Photography and Digital Imaging308
CD1003Statistical Methods for Decision Making308
CF2015Financial Information Analysis308
EC1009Macroeconomic Environment (Course with project)308
H2001Verbal Expression in the Workplace308
MT2006Consumer Behavior308
Fifth Semester 
Code CLU
AV1001Graphic Design308
AV2002Digital and Graphic Design Laboratory034
AV2005Advertising and Commercial Photography308
CD2006Forecasting for Decision Making308
H1031Contemporary Art and Culture308
HS2000Humanities and Fine Arts308
MT2019Advertising and Interactive Media (Course with project)308
Sixth Semester 
Code CLU
AD2011Innovation, Markets and Technological Development308
AV2004Scriptwriting (Course with project)308
AV2006Media Narrative Design and Production308
AV2011Massive Media Lab034
EM1005Entrepreneurship (Course with project)308
MT2007Qualitative Marketing Research308
NI2018Analysis and Management of the Value Chain308
Seventh Semester 
Code CLU
AV2009Media Projects Management and Evaluation308
AV3001Interactive Media Design and Production (Course with project)308
AV3012Digital Media Lab034
HS2005Citizenship (Course with project)308
MT2013Quantitative Marketing Research308
MT3019Digital Commerce and Sales308
NI2017Competitive Intelligence and Geo-economics308
Eighth Semester 
Code CLU
AD3024Planning, Innovation and Strategic Sustainability (Course with project)308
AV3011Design and Production of Communication for Organizations308
MT3021Pricing Strategy308
VA2010Topics I308
VA2011Topics II308
VA2012Topics III308
Ninth Semester 
Code CLU
HS2006Applied Ethics308
MT3023Global Brands and Product Development308
MT3026Introduction to Professional Development202
MT3027Integrated Marketing Communication308
VA2013Topics IV308
VA2014Topics V308
VA2015Topics VI308

Academic credits
C  Number of class hours per week
L  Number of laboratory hours or activities per week
U  Study hours that must be dedicated to the course (class hours included)