Vicerrectoría de Normatividad Académica 


  Academic Programs
LEM B.A. Marketing (Spanish)
LEM B.A. Marketing
Program and Learning Outcomes
Campus that Offer this Program
Curriculum Map
Graduate Requirements
B.A. Marketing
( Edition 2011 )
Period view
Begin Fall 2011
To consult previous plan.

Show Prerequisites  |  Show Equivalences
Market Intelligence 
Code CLU
MT2006Consumer Behavior308
MT2007Qualitative Marketing Research308
MT2013Quantitative Marketing Research308
MT3022Market Intelligence (Course with project)308
Marketing Communication 
Code CLU
MT1003Marketing and Creativity (Course with project)308
MT2021Promotion, Media and Public Relations308
MT3019Digital Commerce and Sales308
MT3023Global Brands and Product Development308
Code CLU
MT1004Introduction to the Marketing Academic Program304
MT2009B2B Marketing308
MT2020Strategic Services Marketing308
MT3020Distribution Strategies308
MT3021Pricing Strategy308
MT3024Strategic Marketing Capstone Seminar308
MT3025Introduction to Professional Development202
Business and Innovation 
Code CLU
AD1005Management and Business Model Innovation (Course with project)308
AD1006Organizational Learning and Knowledge Management308
AD2011Innovation, Markets and Technological Development308
AD3024Planning, Innovation and Strategic Sustainability (Course with project)308
NI1001Enterprise, Culture and Business in The World (Course with project)308
NI1002Negotiation Techniques and International Trade308
NI2017Competitive Intelligence and Geo-economics308
NI2018Analysis and Management of the Value Chain308
RH1000Organizational Behavior and Human Talent Development308
Business Environment 
Code CLU
D1021Business Law308
D1022Business Law and Intellectual Property308
EC1008Enterprise Economics308
EC1009Macroeconomic Environment (Course with project)308
TI1012Business Information Technology308
Quantitative Tools 
Code CLU
CD1003Statistical Methods for Decision Making308
CD2006Forecasting for Decision Making308
CD2007Quantitative and Optimization Models308
FZ1005Financial Mathematics308
MA1016Mathematics I308
MA1018Mathematics II308
Financial Tools 
Code CLU
CF1008Financial Information for Decision Making308
CF1009Cost and Price Management (Course with project)308
CF1011Managerial Accounting308
CF2015Financial Information Analysis308
CF2018Strategic Information Systems308
FZ1006Personal and Business Finance (Course with project)308
FZ2016Project Valuation and Financing308
General Education 
Code CLU
EM1005Entrepreneurship (Course with project)308
H1016Foreign Language508
H1018Ethics, Self and Society308
H1040Analysis and Verbal Expression508
H2001Verbal Expression in the Workplace308
HS2000Humanities and Fine Arts308
HS2005Citizenship (Course with project)308
HS2006Applied Ethics308
Code CLU
VA2010Topics I308
VA2011Topics II308
VA2012Topics III308
VA2013Topics IV308
VA2014Topics V308
VA2015Topics VI308
Code CLU
H1001Remedial English I508
H1002Remedial English II508
H1003Remedial English III508
H1004Remedial English IV508
H1005Remedial English V508
H1015Spanish Composition508
MA1001Introduction to Mathematics6016
TC1001Introduction to Computer Science308

Academic credits
C  Number of class hours per week
L  Number of laboratory hours or activities per week
U  Study hours that must be dedicated to the course (class hours included)